Assurance™ Agency is your emotional insurance company.
Assurance™ is an insurance company specializing in emotional securities.
Insurance, in our current culture, commodifies risk and fear to elicit a profit. Assurance™ mimics this structure of commodification within a culture of self-help. Balancing corporate intentions of profit and the emotional needs of consumers, it is the agent’s (artist’s) job to sell the service. The practice of selling an incapable service tests the scripted nature of desire within our current system of value as well as the psychological strategies within an immaterial labor such as branding.