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Assur­ance™ Agency is your emo­tional insur­ance com­pany.
Assur­ance™ is an insur­ance com­pany spe­cial­iz­ing in emo­tional secu­ri­ties.
Insur­ance, in our cur­rent cul­ture, com­mod­i­fies risk and fear to elicit a profit. Assur­ance™ mim­ics this struc­ture of com­mod­i­fi­ca­tion within a cul­ture of self-help. Bal­anc­ing cor­po­rate inten­tions of profit and the emo­tional needs of con­sumers, it is the agent’s (artist’s) job to sell the ser­vice. The prac­tice of sell­ing an inca­pable ser­vice tests the scripted nature of desire within our cur­rent sys­tem of value as well as the psy­cho­log­i­cal strate­gies within an imma­te­r­ial labor such as branding.

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